Brewing better
workplaces

KREMA

Krema’s branding draws on Saul Bass–inspired simplicity, using bold shapes, flat colour fields, and playful illustration to create instantly recognisable visual moments.

The logo and graphics feel confident and human, pairing mid-century modern forms with warm tones and witty storytelling.

Across posters, packaging, and environments, the system feels cohesive, expressive, and purposeful—turning everyday workplace coffee into a memorable, design-led experience.

Industry

Food & Beverage

Services

Brand Strategy
Packaging
Print Campaign
Website Design & Development

Blue illustrated poster for Krema in a black frame, on a blue board surface.
Screenshot of Krema website home page.
Three pull up banners with Saul Bass style illustrations and Krema branding. The banners are predominantly blue, yellow and brown.
Two Krema posters in frames, scattered on a brown leather couch.
Office kitchen with a Krema branded coffee machine, a Krema poster on the wall with multiple hands holding coffee cup in Saul Bass illustration style.
Illustration of four hands in Saul Bass style, holding coffee cups, over a brown background with a coffee bean pattern.
White tote bag with Krema logo and illustrated hands holding coffee cups.
A good energy
Acknowledgement

Studio Malt is proud to acknowledge the Traditional Owners of the land on which we live and work. We honour and respect their ongoing cultural and spiritual connection to this country. We pay our respects to Elders of the past, present and emerging.

Studio Malt

Warehouse 14, 28 Down Street
Collingwood Victoria 3066
03 9421 4700
hello@studiomalt.com.au

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Copyright © 2026 Malt Creative Pty Ltd Trading as Studio Malt.
Studio Malt.