Golf, reimagined

Man wearing a dark green Haskell shirt with a smiling golf ball on it, and a white Haskell hat, holding a golf club on a golf course.

Haskell Golf

Haskell Golf’s branding is unconventional, playful, and confident, challenging tradition while embracing personality, humour, and attitude for modern golfers.

The logo is bold and clever, using twin letter L’s to subtly hide a golf club and ball, rewarding attention.

Graphic design elements stay sharp, minimal, and expressive, reinforcing a brand that enjoys the game, bends rules, and plays with intent.

Industry

Corporate & Retail

Services

Brand Strategy
Identity Design
Print Design
Packaging
Website

Website

haskellgolf.com.au

Technical stack

Shopify
Klayvio

Collaborations

Craig Moodie Photography

Man sitting in a golf buggy while wearing a white polo shirt with a green argyle pattern, and a white Haskell baseball cap.
Man wearing a green Haskell shirt, talking on a mobile phone and sitting on the hood of a red car with a golf bag sitting in it.
Haskell scripted H with "1898" written above it, enclosed in two oval lines.
Spread of an open magazine showing Haskell couture clothing.
Spread of an open magazine showing Haskell accessories.
Screenshot of Haskell website product page.
Dark green t-shirt hanging off a golf club, with light green text that reads "Envy with green".
Close up detail shot of yellow Haskell logo on a dark green baseball cap.
Detail shot of embroidered Haskell rope text on navy material.
Close up detail shot of brown leather golf glove with Haskell logo on the strap.
Close up of Haskell label on the collar of a blue polo shirt.
Pale green t-shirt hanging off a golf club, with pink text that reads "Drive Like U Own It".